BRIDGING 
BRANDS AND CHINESE COMMERCE

Berlin | Shanghai | Hongkong
KNOWN FROM
We partner with brands to drive
their future growth by facilitating a swift entry and soft landing to the complex Chinese market – hassle-free, responsive, and absolutely
dependable.
We like pushing boundaries. A well-rehearsed team of digital natives, we leverage our hands-on China expertise and local infrastructure to enable fast access and measurable results for german brands abroad. Clients refer to us as a dynamic and reliable one-stop distribution partner for their business expansion into one of the most promising markets. Our holistic approach to long-term brand building and strong ties to local sales channels ensure clients their chinese market share.

Genuine Brand Building

Consider us your collaborative catalyst from start to finish. We work closely coordinated with our clients on strategizing, executing and managing their brand expansion in China.

"The Chinese market is a big opportunity, yet difficult to enter and manage. We have experienced enough challenges to understand what works and what doesn’t. Therefore we prefer to generate sustainable growth based on realistic assumptions."
Damian Maib
 Founder & Managing Director

1. Brand Prep
We devise a positioning strategy to build up your brand in China: by analyzing market potentials, assessing e-commerce platforms, laying out marketing, pricing and distribution schemes and by ramping up operations…

2. Sales Boost
After launching your e-platform stores we manage the entire value chain – from custom clearings to last mile delivery –, trigger social media and performance marketing campaigns and provide customer services.
3. Performance Control
As your brand is growing in a new market we keep track of facts & figures – running costs, sales development, media initiatives, revenue targets – to validate if the devised strategy needs another tweak.
We offer all-in-one solutions for your successful, hassle-free China market entry and management.
Shanghai | Hongkong | Berlin
Genuine Services
Logistics

Export Documentation
Shipping (Sea/Air)
Custom Clearance
Product Registration
Regulatory Labeling
Warehousing Inventory
Last Mile Delivery
Return Management

Marketing

Online Marketing
Content Marketing
Influencer & KOL Campaigning
Community Management
CRM
Public Relations
Brand Image Control

Sales

Shop design & Setup
Platform Operations
Sales Channeling
Pricing & Control
Sales Campaign
Customer Services
Performance Reporting
Cross-border & General Trade

A SELECTION OF OUR CUSTOMERS

Genuine terms...

At Genuine German, we like to play fair, on mutual trust and benefit. Take us for an honest agent aspiring shared success.
Our business paradigm is simple and transparent. It starts with nothing but straight talking.
Get in touch with us

Genuine Approach

From entry to growth to market maturity – we cover your brand’s cohesive presentation on proven professional e-commerce platforms and control unofficial gray sales by activating both internal resources as well as solid platform relationships.
BRAND SEEDING
Educating the market about the brand story and its unique selling points.
BRAND NURTURING
Carefully creating content and influencer cooperations to spur brand awareness.
Inspecting the sales channel approach with respect to the long-term strategic positioning.
BRAND BOOST
Utilizing the created brand positioning to fully leverage consumption power.
BRAND MATURITY
Rigorously managing all important aspects of the grown foreign brand in China.
GENUINE PARTNER PLATFORMS

Get your footprint in China now!

Get in touch with us
Genuine
Berlin


Genuine German GmbH
Oberwallstraße 6
10117 Berlin · Germany
info@genuinegerman.de
Genuine
Shanghai


Carlowitz & Co Building
Jiujiang Road 168
Shanghai · China
Genuine
Hong Kong


Unit B, 4/F, Ka Ming Court
688-690 Castle Peak Road,
Lai Chi Kok, Kowloon
Hong Kong
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